Subaru Global

All Subaru vehicles around the globe are manufactured by Fuji Heavy Industries Ltd (FHI) – a global engineering and transportation corporation. FHI has a fascinating background. In 1917, a visionary engineer named Chikuhei Nakajima, set up the Aircraft Research Laboratory, Japan’s first private aircraft designer and manufacturer. In 1931, it was reorganised as Nakajima Aircraft Company Ltd and grew to become Japan’s foremost aircraft maker.

Production of military aircraft ceased and Nakajima was reorganized as Fuji Sangyo Co Ltd to make motor scooters, consumer goods, petrol engines and industrial equipment.

In 1953, five Fuji companies established a joint enterprise, FHI, to produce aircraft, specifically, the T-34A Trainers. In 1957, FHI completed the first Japanese-made jet aircraft, the T-1 Jet Trainer. To diversify into consumer goods, a division within the group - Fuji Automobile - began exploring the automotive field and in 1954 completed the development of an advanced 1.5-litre compact car. Although officially called P-1, it was in fact the first Subaru. Unfortunately the demand for private cars was so small that FHI Directors voted against proceeding with production.

Following market research and lessons learned in the development of the P-1, a different approach was taken and the Subaru 360 became the first mass-produced FHI built vehicle in 1958– a milestone vehicle that established Subaru as a builder of small, affordable, yet technologically advanced cars.

The name Subaru is Japanese, meaning ‘unite’. It’s also a term for a cluster of six stars in the Taurus constellation, named 'Pleiades' by the ancient Greeks. According to Greek mythology, these stars were once Atlas’ daughters. The six-star cluster featured in the Subaru badge design is known in Japan as mutsuraboshi, meaning ‘six stars’.

Find out about the meaning of Subaru, and the Pleiades constellation.