Queenstown is Subaru NZ’s ‘southern office’ and combined with the fact that our highest market share of Subaru drivers live in the Otago region, the decision to be the Queenstown Marathon’s Official Vehicle Supplier, was a no-brainer.
Held annually in November at one of the world’s most beautiful courses, the New Zealand Sotheby's International Realty Queenstown Marathon sees thousands of entrants flock to the stunning Southern Lakes town to compete in the Sotheby’s Realty Marathon, La Roche Posay Half Marathon, 10km and Queenstown Airport Kids Run. They will be led out by an All-Wheel Drive Subaru as the lead car, with another Subaru serving as the tail car.
The Subaru team have a Subaru activation at the finish line to congratulate participants, who can chill out in the shade under our Subaru tent while checking out our latest vehicle line up.
Set between the dramatic backdrop of the globally renowned Crown and Remarkable mountain ranges and taking in the Queenstown Lakes region’s absolute highlights on mostly hard packed cycle trails, this is truly a flat-out, picturesque course.
To get a feel for the scenic course and what the marathon has to offer, check out the Subaru Course Overview with Subaru's Brand Ambassador and keen runner Art Green.
Subaru of New Zealand’s Head of Brand Marketing, Daile Stephens is thrilled the brand will be supporting the New Zealand Sotheby's International Realty Queenstown Marathon.
“New Zealand’s automotive journalists and our Authorised Subaru Centres’ dealers are familiar with Subaru of New Zealand’s affinity with the Central Otago region, which we have adopted as our ‘southern office’.
“Most of our new product launches are based out of Queenstown where we can showcase our All-Wheel Drive vehicles against one of New Zealand’s most scenic backdrops and head out on incredible, off-road drive experiences around the area,” Mrs Stephens says.
John O’Malley, NZ Partnerships Director of The IRONMAN Group Oceania, organisers of the Queenstown Marathon, welcomed Subaru as a partner.
“We are excited to have Subaru on board as the Official Vehicle Supplier for the Queenstown Marathon. Both organisations champion active and healthy lifestyles, plus the benefits of the outdoors and adventure, and there’s no better place than Queenstown to embrace those interests,” he says.
“The Queenstown Marathon offers athletes the chance to run, walk or jog one of the most scenic courses in the world. The event is treasured fondly by both the running and local communities and we’re looking forward to working with Subaru as we welcome thousands of athletes back to the region this November,” Mr O’Malley says.
Mrs Stephens reinforces the relevance of the event to Subaru customers: “We know that well over half of our customer base like to keep active through walking, running, or hiking, therefore the Queenstown Marathon ticks the box for many of our Subaru owners with a 10km scenic walk or run, half marathon or full marathon distance and there’s even a 2.2km kids run, which is a bonus for families attending! The event itself and the Subaru brand are a perfect fit, not to mention the appeal to our customers,” she says.
The Queenstown Marathon is a sought-after event, with many people waiting for ticket sales to go live and start training for this iconic race. The destination marathon makes it a perfect place to not only enjoy the scenery but soak up all of what Queenstown has to offer while down there.
Mrs Stephens concludes: “The Queenstown Marathon is a bucket list activity for many Kiwis. If you’d like to experience a “flat out beautiful” event (the marathon’s tagline), you’ll need to get in quick. Held on one of the world’s most scenic courses, it’s one not to be missed.”
For more information about the World’s Most Beautiful Marathon incorporating 42.2km, 21.1km, 10km and 2.2km kids run options, or to enter, visit the event website.
